see here how to utilize Google’s Local Service Ads 2023
Google’s Local Service Ads
Google’s Local Service Ads Verification Process;
Google’s Local Service Ads now feature an advanced verification process to ensure that searchers are connected with the most appropriate advertiser. Once a searcher clicks on a local listing, they are prompted to confirm the specific job they are looking for and the service area they require. Advertisers who meet the job requirements and service area criteria will be matched with the searcher. Searchers are able to review the qualifications, ratings, and Google reviews of the matched advertiser before making a call.
Google’s Local Service Ads Connect Searchers with the Right Advertisers
Google’s Local Service Ads have streamlined the matchmaking process between searchers and advertisers. If an advertiser does not fit the specific job requirements or does not serve the region requested by the searcher, Google will save them the costs and burdens and redirect the searcher to a more appropriate Local Service Ad. This ensures that both searchers and advertisers have a more efficient and effective experience.
Google’s Local Service Ads on All Devices
Google’s Local Service Ads are not limited to traditional search ads and can be displayed on desktop, tablet, and mobile searches. This allows for a wider audience to see and engage with the ads. Additionally, Local Service Ads are featured in the Google Assistant’s response to relevant voice search queries. The Google Assistant will even inquire about the searcher’s job type and location to ensure that the advertiser is matched with the right audience. This feature enhances the quality of the match and the overall efficiency of the Local Service Ads.
Google’s Local Service Ads: A Boon for Select Industries;
Google’s Local Service Ads have proved to be a boon for select industries, providing them with an easy and effective way to connect with potential customers. Currently, Google fully supports Local Service Ads for a range of industries, including locksmiths, plumbers, garage doors, electricians, HVAC, air duct cleaners, appliance repair services, auto glass services, auto service technicians, carpet cleaners, event planners, handymen, home improvement professionals, house cleaners, junk removal providers, lawn care providers, movers, painters, pest control technicians, pet care providers, pet groomers, photographers, roadside assistance services, roofers, tree service providers, tutors, upholstery cleaners, water damage service providers, window cleaners, and window service providers. However, it’s worth noting that not all services are supported in all markets.
Google’s Local Service Ads: Availability and Expansion Plans;
Although not all regions have access to Google’s Local Service Ads, most large metro areas in the United States now have Local Service Ads available. Google plans to continue expanding its coverage in the US and also has plans to expand internationally later this year.
Currently, the following markets are serving Local Service Ads: Atlanta-Sandy Springs-Roswell, GA; Baltimore-Columbia-Towson, MD; Boston-Cambridge-Newton, MA-NH; Charlotte-Concord-Gastonia, NC-SC; Chicago-Naperville-Elgin, IL-IN-WI; Cincinnati, OH-KY-IN; Dallas-Fort Worth-Arlington, TX; Denver-Aurora-Lakewood, CO; Detroit-Warren-Dearborn, MI; Houston-The Woodlands-Sugar Land, TX; Las Vegas-Henderson-Paradise, NV; Los Angeles-Long Beach-Anaheim, CA; Miami-Fort Lauderdale-West Palm Beach, FL; Minneapolis-St. Paul-Bloomington, MN-WI; New York-Newark-Jersey City, NY-NJ-PA; Orlando-Kissimmee-Sanford, FL; Philadelphia-Camden-Wilmington, PA-NJ-DE-MD; Phoenix-Mesa-Scottsdale, AZ; Pittsburgh, PA; Portland-Vancouver-Hillsboro, OR-WA; Riverside-San Bernardino-Ontario, CA; Sacramento-Roseville-Arden-Arcade, CA; San Antonio-New Braunfels, TX; San Diego-Carlsbad, CA; San Francisco-Oakland-Hayward, CA; Seattle-Tacoma-Bellevue, WA; St. Louis, MO-IL; Tampa-St. Petersburg-Clearwater, FL; and Washington-Arlington-Alexandria, DC-VA-MD-WV. However, it’s important to note that availability may vary by location and not all areas within these markets may have access to Local Service Ads.
Benefits;
Google’s Local Service Ads offer several benefits to advertisers, including paying per lead instead of per click. This means that advertisers are only charged when a potential customer contacts them directly through the ad, rather than simply clicking on the ad and potentially not converting.
This is especially beneficial for industries with expensive cost per click (CPC) rates, such as locksmiths and plumbers, whose CPCs can sometimes be more than 5 times the average cost per click in Google Ads. With Local Service Ads, they only pay when they receive a qualified lead.
Verification Process Another benefit of Local Service Ads is the verification process that advertisers must go through before being able to advertise on the platform. Advertisers must undergo a background check, license and insurance verification, and even pass an online test to ensure they have the necessary knowledge and skills to provide quality service.
This verification process helps to ensure that customers are only matched with trustworthy and qualified service providers, which can lead to higher customer satisfaction and better reviews.
Increased Visibility Local Service Ads also offer increased visibility for advertisers, as they appear at the top of search results and even in Google Assistant’s responses to relevant voice search queries. This means that potential customers are more likely to see the ads and contact the advertisers directly, resulting in more leads and potential business.
Building Trust with the Google Guarantee Program;
Highlighting Positive Reviews and Ratings on Google’s Local Service Ads
Boost Your Paid Search Ads with Google’s Local Service Ads
Optimize Your Content for Voice Search Results
Streamline Your Advertising with Google’s Local Service Ads
Managing your budget;
Managing your budget on Google’s Local Service Ads is a straightforward process that offers advertisers greater control over their ad spend. By adjusting your weekly budget, you can manage how much you want to spend on your Local Service Ads.
While Google may spend slightly less or more than your assigned weekly budget in any given week, it will never exceed your monthly maximum budget. As you are charged per lead, rather than per click, the number of leads generated is directly related to your budget.
If you’re new to Local Service Ads, it’s recommended that you budget for at least 20 leads per week to make the most out of your ads. By starting with a higher budget, you’ll have a better chance of getting your ads in front of potential customers and generating leads. As you become more familiar with the platform, you can adjust your budget to optimize your spend and increase your ROI.
Ad ranking;
Google’s Local Service Ads have limited space on the search engine results page (SERP). On desktop, up to 3 Local Service Ads can appear, while only 2 can show on mobile devices. If you’re using the Google Assistant, only 1 ad will show. To make sure your ad is displayed, you need to have a high ad rank.
Unlike PPC ads, which rely on quality score – determined by ad relevance, landing page experience, and click-through rate (CTR) – Local Service Ads use a different algorithm to calculate Ad Rank. Factors that impact your Ad Rank include your proximity to potential customers, the number and quality of your reviews, your responsiveness to customer inquiries, your business hours, and whether or not Google has received serious or repeated complaints about your business. By improving these factors, you can boost your Ad Rank and increase your chances of having your Local Service Ad displayed to potential customers.
Getting reviews and ratings ;
Positive reviews and ratings are highlighted to help businesses earn trust from potential customers. Past customer reviews are displayed in each ad, which is a unique advantage since Google retired Review Extensions on search ads. This allows businesses to showcase their reputation and quality of service directly on the search results page, increasing the likelihood of being contacted by interested customers. By having high ratings and positive reviews, businesses can stand out from the competition and increase their chances of success through Local Service Ads.
Feedback;
Online feedback have become a crucial element in determining the success of a business. They can significantly impact your ad rank and influence potential customers in their decision-making process. Therefore, it is imperative to collect feedback from satisfied customers and incorporate them into your marketing strategy.
Google has made it convenient for businesses to solicit feedback from their customers who book appointments through Local Service Ads. This feature allows businesses to reach out to customers seamlessly and request feedbacks, which can help improve their overall rating and visibility.
By consistently collecting feedback from customers, businesses can create a strong online presence, gain trust, and ultimately increase revenue. It is crucial to respond to both positive and negative feedback, as this shows customers that their feedback is valued and can help improve the quality of the business.